S.H. FRANKLIN

Overview

SHFranklin is a heritage menswear platform engineered with structured content hierarchy and premium brand presentation. The platform communicates decades of retail expertise through a modern digital experience.

Problem Context

Heritage brands face a unique challenge: they must honor traditional brand values while meeting modern digital expectations. SHFranklin needed a platform that bridges this gap — communicating craftsmanship and tradition through a fast, accessible, and visually compelling digital presence.

System Design Decisions

• Custom UI implementation reflects the brand's heritage aesthetic without sacrificing modern performance standards.
• SEO integration targets both brand-specific and category-level search queries.
• Brand-consistent design system ensures every page reinforces the menswear positioning.

Architecture

Focused implementation using Next.js for server-rendered pages with a component-based design system. Content hierarchy guides visitors from brand story to product discovery to conversion.

Stack Breakdown

Next.js provides the application framework. TypeScript ensures component reliability. Tailwind CSS creates the responsive design system. Vercel deployment ensures fast load times globally.

Screenshots

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Strategic Impact

SHFranklin demonstrates that heritage brands can have a digital presence as refined as their physical one. Custom engineering delivers brand fidelity that templates cannot match.

Future Roadmap

• 1Expanded product catalog with size guide integration
• 2Brand storytelling content hub
• 3Customer account and wishlist functionality
• 4Seasonal collection launch pages